These solutions—created by leveraging next generation technologies like artificial intelligence, machine learning, augmented reality, virtual reality and industrial internet of things—will have the potential to decrease operating and maintenance costs by a fifth, Tech Mahindra told reporters on Thursday.

According to Gartner, roughly $17.8 billion of the estimated $94 billion is considered spending in IT services and devices would be $35.4 billion. These two areas are expected to see a delay in discretionary spending or investment in digital transformation.

The Bengaluru-headquartered company which specialises in software applications for the retail industry and counts United Supermarkets, Pizza Hut, Helzberg Diamonds, Love’s, Alshaya, and Future Group as its clients.

Microsoft last year acquired a company called Bonsai that makes this kind of software, merged it with some work from its research arm — a group of Microsoft researchers wrote a paper on this idea back in 2017 — and is now expanding a software preview so more potential customers can test it.

The Azure Synapse system is part of the company's fast-growing cloud computing unit, which has driven the company's shares up over the past five years. The tool is meant to help companies build out systems that analyze large amounts of data to make better business decisions, such as whether a digital marketing campaign is driving more traffic to stores and websites.

Fifth edition of coding competition, Geek Goddess, will be held on November 8 in Bengaluru. Geek Goddess 2019 will host six themes, based on technologies such as artificial intelligence (AI), machine learning (ML), robotic process automation (RPA) and cloud. This hackathon theme has got more than 4,403 registrations.

Behind the smooth content delivery on OTT platforms lies a superfast and smart technological production, starring encryption, cloud, compression, CDN & decoding. As Ali Hussein, CEO of Eros Now, puts it: “Amid content and marketing, tech is the underdog that ensures a sublime consumer experience.”