Organisations need more transparency as data privacy laws become stringent: Accenture

BENGALURU: Businesses need to be more transparent with their customers, with different nations are increasingly focusing on stringent data privacy law, said Marc Carrel-Billiard, senior managing director, Accenture Labs.

Carrel-Billiard, senior managing director, Accenture Labs, said in an interview that organizations should focus creating personalized experiences for consumers as they turn digital and that would require them to collect a lot of user data. According to him, this makes a strong case for maintaining transparency with consumers.

Citing Accenture Technology Vision Report 2020, the company emphasized on the importance of trust as organisations digitally transform their businesses.

"You cannot accelerate like crazy and forget about the ethical issues. We need to deliver the value for shareholders while embracing the values of the customers. Go back to the consumers and maintain transparency with them about how the data will be used," said Carrel-Billiard.

The report had highlighted that even though people are embedding technology into their lives more than ever before, organizations’ attempts to meet their needs and expectations can fall short.

"As companies enter the decade of delivering on their digital promises — and in a world where digital technology is everywhere — a new mindset and approach is required. While some have referred to today’s environment as a “tech-lash,” or backlash against technology, that term fails to acknowledge the extent to which society is using and benefiting from technology. Rather, it’s a tech-clash — a clash between business and technology models that are incongruous with people’s needs and expectations," noted the report.

Of the more than 6,000 business and IT executives worldwide surveyed by Accenture; 83% acknowledge that technology has become an inextricable part of the human experience.