Photo app Snap opens first office in India in Mumbai, plans to build local team

New Delhi: Snap which owns photo messaging app has opened its first India office in Mumbai and is looking at building a local team in the country, said Jared Grusd, Chief Strategy Officer, Snap.

Snap’s local team in India will focus on expanding strategic partnerships, building an engaged community of creators and users and servicing local advertisers. Earlier this year, it had announced the appointment of its first employee in India, Durgesh Kaushik, who is part of the International Markets expansion team. Kuashik was the former ceo and co-founder of Wishfie.

The company also introduced four Indian languages and plans to launch an additional five languages before the end of the year. However, it did not disclose the languages its wants to launch.

“India is a strategic priority for Snap and while the company has headroom to grow, it has seen a 40% DAU increase from Q2 2018 to Q2 2019,”said Grusd. However, it did not share the daily active users (DAU) in India.

In order to bolster the content on its platform, the company has tied up with local partners across verticals like news, sports, fashion, entertainment and beauty. It joined hands with platforms such as the IPL, Lakme Fashion Week and Mood Indigo, as well as JioSaavn and Earlier it also worked with the Electoral Commission of India to support civic engagement.

In July, Snapchat hosted its first Creator Summit in Mumbai. The summit aimed to educate and engage with the local creator community and was attended by almost 80 creators.

The company said that on average, 203 million people use Snapchat every day, creating over 3.5 billion Snaps each day.